– Instant Value to customers – solve a problem or create value with the first use
– Viral adoption – Pull, not push. No direct sales force required
– Minimum IT footprint, preferably none. Hosted SaaS is best.
– Simple, intuitive user experience – no training required.
– Personalized user experience – customizable
– Easy configuration based on application or usage templates
– Context aware – adjust to location, groups, preferences, devices, etc