IKEA: play with tangibles to increase your shopping experience

The Swedish furniture company IKEA has understood that the success key is to make the costumers’ shopping experience like play. The transformed the showrooms in gigantic playgrounds where grown-ups can spend their time. One of the recent add-on I noticed was a desk-sized construction kit to compose your kitchen. Each wooden brick has a magnetized back surface that is used to put it in place in a kitchen model board. All the bricks, of course, have scaled-sizes of IKEA furniture elements.

Very smart!

Ikea Tangible

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