The Swedish furniture company IKEA has understood that the success key is to make the costumers’ shopping experience like play. The transformed the showrooms in gigantic playgrounds where grown-ups can spend their time. One of the recent add-on I noticed was a desk-sized construction kit to compose your kitchen. Each wooden brick has a magnetized back surface that is used to put it in place in a kitchen model board. All the bricks, of course, have scaled-sizes of IKEA furniture elements.