Mobile end-user service adoption studies: A selective categorization

P. E. Pedersen, “Mobile end-user service adoption studies: A selective categorization,” in InterMedia Workshop on Mobility, (Oslo, Norway), November 20 2001. [PDF]


This paper reviews about 10 years of research on the users’ adoption of mobile technology. The author defines a typology of perspectives in end-user adoption studies dividing them between 3 kinds: a. diffusion research; b. adoption research; and c. domestication research.

Diffusion studies of mobile end-user services focus on describing adoption at aggregate level. typically, these studies classify adopters as belonging to different segments, such as early adopters, early majority, late majority, laggards, and non-adopters. Adoption studies focus on describing and explaining adoption processes at the individual adopter level. Some descriptive studies focus on the decision process to adopt a new service, while others also investigate the attitudes towards using mobile services as use is habituated. Finally, domestication studies focus on studying service useand the consequences of use. However, these are not limited to individuals or aggregates but describe usage patterns of groups in society.


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