I am a bit late on this issue, but I thought it be worth to post my thoughts on the issue. First of all the argument is not new at all: it has been several years that GeoNotes was out and the idea started taking all sorts of forms , , , etc.
Secondly, I am not sure why this became of interests of Phones manufactures more than Service providers. Strange enough because this should be more a service than an hardware implementation.
Thirdly, I don’t understand the cultural differences between the asian market and the european one: why they started putting GPS chips in their phones ages before we can think about it?
Comments are more than welcome!