Tagvertising

Nice introductory article of Steve Rubel on the invasion of advertising in the blogosphere. The idea is simple and old as the world: look at what the consumers do (i.e., how they categorise a certain product in this case) and use the system to advertise the products of the company you are working for. But what’s in a category, a tag? How the category people choose relate to their background, to their needs?

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