LIFT06 Running Notes of Day 1

lift06 – Lift06 – LIFT06

LIFT is about teaming talented observers, explorers, and builders with people whose work depends on understanding current challenges and creative solutions presented by emerging technologies. Attendees will face cutting edge business models, bold predictions, radical thinking — ideas to inject into their own part of the planet.

LIFT has a simple goal: connect people who are passionate about new applications of technology and propel their conversations into the broader world to improve life and work.

These are my running notes of Day 1. Enjoy!


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DATE: February, 2, 2005

LOCATION: CICG Geneve, Switzerland

These notes have been edited by: Mauro Cherubini, Stephanie Booth, Paul Farnell




Network access is becoming more and more pervasive. 2 billion mobile subscribers. Mobiles have now more and more functionalities. Connectivity is no longer localized and is becoming environmental.

Content fruition and production is changing rapidly. Individuals become also co-creators. We have multiple personas which are generated by the different services we subscribe to.

[sociallight] -> social geographical messaging users.

Some people have also a second life. Let’s think about World of warcraft. In this virtual world there is a developing economy. People do send and buy stuff.

-> the camera moves as in a game environment. The details of the scenes and the object are treated as in a computer game.

We are in the middle of a digital decade.

Figures suggests that people are moving more and more towards using mobile services, convergency of communications. In Japan more email is sent using mobile phones than PCs.

Shows alternate version of Maslow’s hierarchy of needs, with the following steps (bottom up): Food/water, Shelter, Internet/mobiles 🙂

[l’hebdo bondy blog] is an example of collaborative journalism about the life on the french suburbs. The project wants to support people living in the suburbs, in using the net tools for doing their own reporting.


Consumerism vs. Activism

He worked for evil companies like tabacco, etc. now is working for the UN.

Goal of these big companies is shaping opinions and behavior modification.

The internet shows that there might be a transfer of power.

Between good and evil we can see a whol spectrum of intentions and methods, goals (not for profit) and approaches using mainstream channels of communication.

The organizations that demonstrate the most effective use of online campaigns are political. Second non-profit third for profit …

The goals using this means is to push for political change and policy making What we observe is an increasing influence by actors affiliated with no candidate, party, or political group []

[Blogebrity] [Black People Like Us] goal is to change public policy and opinion, and agency. The objective is not to recruit people but to support fundraising, community-building. Using email, newsgroups and forums.

The idea is still that internet channels might just serve as a support for mainstream channels like TV and Radio.

MOBilize your actions: the goal is policy change, tactical advantage. The tactic will be bottom-up. P2P journalism. Reputation systems make new levels of cooperation possible.

®™ark (can’t remember the details, sorry!)


Users are considered as citizens or consumers???

Governments are unaware of large-scale trnasactions over the internet.

NGO -> Civil Cybersociety -> RealPolitik

Media has been used to shape public opinion and modify behavior. ->killer apps of tomorrow are social practives. Information can be convceived as a unit of currency.


(UK, Nokia)

Things that are with you, and not things you are within.

Mammalian universal: PLAY

Example: work of art which is a gigantic mirror… first reaction: “beautiful art” — second reaction: “whee, mirrors on the ceiling!”

Mundane is the new fun (tool-toys — hello kitty toaster)

game play < ludic activities < being playful

build a prototype which opens up the different levels of playfulness (simple, solo play; connected, exploratory play; connected, constructive, complex play)

play != entertainment


art and technology. Prese


spoof marketing projects (e.g. take a US movie poster and replace the US flat with the EU one — du coup, il y a quelque chose qui ne colle pas. Voulons-nous garder notre identité européenne?)

Radio implant in tooth. Art projects to make people react.


(Microsoft France)


Bridging the digital divide

Please consider that we are exceptions in this world!!! The capital of an african coountry might have the same bandwidth that I have in my appartment.

Most of the people in this world have a problem of access. Mobiles are not going to solve this problem. I have no solution to offer for this. This is a governmental issue that requires solving big issues.

The problem of the divide can be seen from different points of view: the income, the family, …

Being a digital native or digital immigrant.

In order to be succesfull, these kinds of projects should try to develop local partnership.

One interesting link: ONG britannique explorant l’impact social et culturel d’Internet sur la société. L’accès à Internet est essentiel pour chaque citoyen pour lutter contre l’exclusion numérique [1]

The idea behind the 100$ computer miss the biggest problem: providing technology to poor people does not solve their situation. We need to understand that these people might have to learn first how to use technology.


Technology uses in the humanitarian world: the Polycrate’s syndrome

Polycrate was the tyran of an aegean island. The sindrome is to attract all the power to the center of the system. Polycrate’s son is credited to have invented the structure of democracy because without this center, all the nodes in the system can communicate with each other.

The humanitarian Galaxy is composed oa big nodes that represent headquaters and delagations and smaller nodes, individual, communities or general public.

The difference is that on this end of the line we have a virtual community structure (one computer for each participant). There you have a social structure (one computer for many).


During the last years we register a shift in the technology used on the field. Now data are collected on the field and can be accessible from many points. This structure was more democratic than polycratic.

Porto Alegre 2001

Some african countries tried to jump direclty on the ccomputer revolution skipping the industrial revolution.

As in learning we have seen a change of paradigm, then in the UN system we should register the same kind of shift.


Web2.0 mashups and human rights

Dan Quinland and Elena Suarez

AI is the largest humman organization in the world. Online, AI puts reports and publishes letter of activists.

They think that the web can do more than that. Blogging and tagging for instance is a huge and interesting field that they are trying to explore. The concept of Mashups seemed to stick all the concepts together.

[toronto star] is a mapping services for murders. They thought of using the same techniques for putting together different technologies to track people that have disappear.

Another option was to have a 10×10 display of people in quarantine.

An interesting service of self help that emerged in this new web 2.0 bubble is the site aggregating the missing people during the Katrina hurricane.

Finding activists with 43things [online to do list]. KnowledgeBank.

They are thinking about using this technologies especially in these countries where the human rights are more in danger.

Their idea is that these technologies will propel social networking around these themes.


Flash Voice

The paradox of universal desing is that for having accessible sites there is a huge cost to sustain. The solution proposed is to use flash. For a couple of reason, they decided to use flash voice that is a voice control layer that sits on top of existing flash tools.

They build several components to command with voice other interfaces. One of the feature of the parser is that tags the recognized words and is able to give priority to some specific words.

Flash voice allows me to browse the internet via audio and listen to the retrieved content.


Technology given and technology given away

Example of Marconi’s business model.

If your business model is criminalizing a large number of internet users then is not a good model for the internet.

If you have to suppress science is not a good model.

CDs are investments that give you good dividend. DVDs is a good counter examples that shows how you add copy restriction to content.

If your software is going to damage the computers of the user then ….

Digital Rights Managment technology is at the core of any kind of business model. If you have any kind of content that has some rights managment this means that you are giving control of your machine to the right holder every time you use that piece of content.

Usually rights managment technology gives you content that you cannot modify.

DRM is a classic. Conditional Access is that you don’t have access to a certain content till you do not identify yourself.

Agreements are funny. Some examples includes the ability to change the agreement every time you press a button or applying program patches that progressively restrict your rights.

Conditional Access are good till the moment when you have to call the right holder every time you need to use the content.

Any idea might be to marry CS with some fixed rate for using the content everywhere in the world.

My biggest concern as an artist or content producer is not piracy but is obscurity. Having a copy of my work highly distributed is the best advertisment of my work.


Spimes and the future of Artifacts

Shaping Things:

– interactive chips that gives a virtual identity

– geolocation

– powerfull search engines

– 3d modeling for objects

– rapid prototyping for objects

– cradle to cradle recyclling / transparent poroduction

Spime = plannable, findable, digital identified, creating a history thing.(more things in)

Blogjects are objects that can blog. A proper interface for a spime is an handheld device. The network framework si likely to take the form of a WAND.

Spime is the funny version of the commercial Internet of Things. Locative media, geolocating things -> mapping things into a cartesian space.

Web2.0 is not a technology is a social movement.

Unfortunate names includes: infoclouds, lift, everyawere, blusphere, datashadows. A spime is an instanciation of a dataclouds.

I want to wake up in a world where everybody is used to this idea. This is the spirit I am trying to have while writing this novel about spimes.

I expect people’s emotional response to change when we will have spimes. My book for instance is becoming less physical and more emotional. I expect these relations to become more intense than less intense.


Women in technology

Statistics shows that an average of 25% of women is present in various positions at ETHZ Zurich. Other figures are offered without mentioning the sources. …. unreliable data.

An interesting statistic shows that 83% of consumer purchaces are influenced by women [Barletta et al].

Another quote shows that gender diversity improves performances [Catalyst 2004] [R. Adler 2001]. The exception of this rule is Information and Technology & Telecommunication.

Anina started blogging to take control of her image and to break the tipical stereotype. [360 degree fashion]


After the end of E-learning

We don’t learn in a virtual world. The NIMIS Classroom Environment shows that is possible to computationally augment the classroom activity without have the computer in the way.

Usufull e-Learning will not disappear.

E-learning is not just about web pages. Is more than that. For instance, Belvedere, gives an idea of the potentiality of this kind of environments opening to possibility of mirroring a guiding systems.

Interaction can be considered as a substance that we can model and store in such a way to capturing important facts and offer feedback.

The Noise sensitive table is an example of such enriched environments.

Integrated Learning Scripts are an opportunity to integrate sistematically scripts into learning practices. [WiSim]

Instead of talking of learning everywhere, anytime, we believe in learning somewhere.

Examples of [ShoutSpace] [Stamps].




Organizational design

Imagine you have one task and you try to see how people organize the division of leabor to reach the completition of the task.

An organization is an abstract concept. The goal as organizational design is to make relevant design more prominent into organization structures.

> Legacy

One of the biggest problem is that organizations nowadays are using organizational strategy that have been invented 100 years before. The amount of administration charge is increasing. People tend to develop an apathy into organization.

A business plann is just a collection of pages.

Structures and plans are difficult to read without the context into which they apply and they are defined.

3 principles:

1- You cannot manage what you cannot measure

2- You cannot measure what you can’t describe

3- for a and b to to solve a problem we need to have them mutuallly understand and recognize the problem.

Solution: an integrated management system by objective.

Objectives are clearly defined noun + verb + adjective_

At the heart of the model we should not put the custormer satisfaction but the employee personal motivation.

> this are the bodies of an emergent discipline called strategic management

[alignment, Kaplan]

Key points:

– co-creation process; cause and effect relationship; visual is much easier than test -> strategic mapping


Swisscom Innovations

SMS is to tell you I miss you …

What do we do in our observatory. Timelines and schedules. Communication diaries.

Are people specializing their communication channels? [sms, fix phone, mobile voice, IM, etc.] People seems apparenty to be very good in diversifying their communication channels.

Most fix phone call are done in public, where people can overhear you. Why, because most of these calls have relevance for the other members of the house and it is quite economical to have the other members to hear you.

The mobile phonne is the personal comminication channel. 80% of the calls are exchanges between 4 peers. Mobile phones are used for micro coornination.

SMS are used for intimate communications (Grooming).

Email is of course an administrative channel. It is a support to online activities. It allows coordination with an extended social group (clubs, friends, services).

IM and VOIP is a continuos communication channel. A form of communication that goes in the background and that supports multitasking.

Blogging is the networking channel. They are interested more in the personal usage of blogs than the professional side. Is a form of communication that allows to hugely extend the number of communication partners.

As soon a new communication channel appear then this redefine the older channel of communication. Also pattern of usage of communication channels emerges slowly, stabilises for a period and then changes again when new communication channels are introduced.

People are really sophisticate in the choices they made.

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